The verbal art of describing an insurance agency’s products and services takes a lot of thought, finesse, honesty and practice. Sometimes the window of opportunity to talk to a potential client is less than 60 seconds. Do it right, and success follows. “Knowing your products, your sales pitch, what in the most in demand and where to source quality leads and how to work them are all part and parcel of being a top insurance […]

Medicare Supplements are absolute gold for building an insurance agency, as the older demographic needs and wants the product. There are a large number of agents out there that have issues with using lead generation companies and investing their hard-earned marketing dollars in buying leads. Those same cautious individuals end up watching the competition soar like an eagle when it comes to selling Medicare supplements. “Why is the competition doing better than you are? They […]

To build up an insurance business, you need to find reliable partners, not resellers, in lead generation. “Not many agents understand the difference between a partner and a reseller of quality leads, like Medicare supplement leads,” explained Clelland Green, RHU and CEO of Benepath.net. “A partner works with you toward success, but a reseller actually works against you by selling you chewed-up prospects.” The senior care industry is booming. To be successful in this niche, […]

If you want to lock down a reliable source of leads, buy only quality exclusive Medicare leads. Exclusive Medicare supplement leads are worth every penny you spend on them. They are a critical part of your business as well, since America is aging, and you have a growing, captive market. However, you do not want to waste time trying to find your own leads or deal with a fly-by-night lead generation company who might skirt […]

Having health insurance is better than coming up empty handed when a medical bill arrives. “While a large number of the American population is foregoing health insurance coverage, they are doing so because they think it’s too expensive. What many people don’t realize is that they ‘can’ find a reasonably priced policy, just by taking the time to find what they need. Fear of the unknown, as in there isn’t anything with a good price […]

Everyone and their dog claims to be insurance marketing experts. But are they? Some insurance marketing companies lay claim to being insurance search engine optimization (SEO) gurus, but are they really? Usually not. There are very few SEO companies that can claim they have over 25 years of insurance experience. However, when you find such a company, this is the answer to your insurance marketing prayers. One of the first things you should be told […]

A personal follow-up to exclusive Medicare supplement leads can make a big difference to sales figures. “In a world that is virtually upside down these days, personal service in sales is remembered. Unfortunately, many sales people make the mistake of thinking what is important is the final sale,” said Clelland Green, RHU, CEO, and president of Benepath.net. “While the final sale is important, it is not the ‘be all, end all.’ Personal touches are often […]

Despite what Americans think, Obama health care will not cover everyone. “We hear this all the time, that the health care reform bill will cover everyone and that we must get insurance in place by 2014 or pay a fine. We know that the Supreme Court just backed ObamaCare, but what many do not know is that the changes coming in 2014 will not cover everyone,” said Clelland Green, RHU, CEO and president of Benepath. […]

Those who live with pre-existing conditions often have a difficult time getting affordable health insurance. “I’ve heard this said many times over: that people with pre-existing medical conditions have a hard time getting health insurance that is reasonably priced. It is not impossible to find affordable health insurance, but it can be a challenge. That will change in 2014,” added Clelland Green, RHU, CEO, and president of Benepath in Pennsylvania. If health care reform stays […]

This past holiday some families may have chosen to give one of the family vehicles to a teenage child to spare the expense of buying a new car. Many families choose to give an already-paid-for automobile to one of the children as a holiday gift. This tells the child that they have earned trust and proven that they are responsible. It can be a touching moment when a teenager takes the keys of their very […]